It is well-known that ‘framing’ is a crucial technique of focusing the attention of people within a vast context. How your eyes are presented (the ‘frame’) will influence people’s attitudes and opinions about exactly who you are. What could be more important than framing your eyes properly…? How do you want to be perceived? Permanent eyeliner, along with microblading could be the answer to all your prayers…

Permanent eyeliner, when applied with expert precision, has the magical ability to completely transform the way you look. At Eternal Makeup, we can make your eyes literally come to life with our eyeliner treatment – either subtly or dramatically – and truly enhance your look. This treatment never fails to create alluring elegance!

Permanent eyeliner, along with our other permanent makeup solutions also have the added benefits of never rubbing off or smearing. This means you can enjoy swimming, sauna, or gym activities without fear of ever losing your makeup. Imagine completing that gruelling spin class at the gym and walking out looking as perfect as the moment you walked in!

This treatment is a must-have for contact lens wearers or people who suffer with allergies and sensitivities to conventional makeup.

Semi-permanent Eyeliner
  • Would you like full eyeliner or a soft natural line to enhance your eye colour?

  • We can even add a Latino flick!


The full spectrum of colour is available – from blackest of black pigments to more subtle shades of olive green, sea blue, grey, brown, violet and even pearl!  Naturally, I will listen to you and also provide my personal opinion.

Does it hurt?

We apply a special anaesthetic cream to make the permanent make up application as comfortable as possible.

Safety Issues

Let us address any concerns you may have…

As professional permanent makeup artists, your satisfaction and well-being are our highest priority. When treating a sensitive area such as the eyelid, extra special caution is taken due to the work being carried out in close proximity to the actual eye itself.

We adopt specific stretching techniques to allow us to work in this area without compromising safety.  We remain in control throughout the entire procedure.

Non-toxic and hypo-allergenic mineral pigments are also used during your treatment, which are combined with the latest state-of-the art equipment to guarantee your safety, comfort and finished result.

Prior to your appointment, we will thoroughly discuss the plan together. We will choose the right pigment and the creation of a style which suits your requirements. We are sure you will be delighted with the finished results.

If you have any further questions or reservations, please do not hesitate to contact us.

To book an appointment in Cannock, or to find out more about microblading or semi-permanent eyeliner please call
0800 999 1179
or complete the form below to receive a call back